Hard Money 101:
A Guide for Real Estate Agents, Mortgage Bankers, and Mortgage Brokers
Introduction
If you are a mortgage broker or real estate agent, the more lending options you can provide to your clients, the better able you are to help them close on time.
If your borrower or client cannot meet conventional credit or timeline requirements, having a relationship with a reliable hard money lender can help save their deal and also get you paid—a win-win.
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What is hard money?
How is hard money different from conventional lending?
Why should brokers work with hard money lenders?
What if I am not a broker?
What can you expect from a partnership with a hard money lender?
What are the benefits to the borrower?
What paperwork is needed to qualify for a loan?
How does the referral process work?
How can working with a hard money lender help retain or gain new clients?
What are the next steps?
- What is hard money?
- How is hard money different from conventional lending?
- Why should brokers work with hard money lenders?
- What if I am not a broker?
- What can you expect from a partnership with a hard money lender?
- What are the benefits to the borrower?
- What paperwork is needed to qualify for a loan?
- How does the referral process work?
- How can working with a hard money lender help retain or gain new clients?
- What are the next steps?
What is hard money?
Hard money is synonymous with private lending or even bridge lending, in which funds come from private individuals or private pools of investors instead of banks.
Underwriting of these loans focuses on real estate equity and not the borrower’s credit or financials. Hard money operates in situations where the borrower or property is turned down by the bank, or a transaction needs to be closed in five days or less.
How is hard money different from conventional lending?
If you have never worked with a hard money lender, you might be surprised to learn how much easier the process is compared to conventional lending.
- Securing hard money often takes days, not weeks or months.
- Much less documentation is required.
- Private lenders have more freedom to structure deals in unique ways.
- Direct hard money lenders can be flexible on fees.
Why should brokers work with hard money lenders?
If you have established a relationship with a hard money lender, you can make a referral that saves the day. When it comes to investment properties, it can be challenging for clients to secure financing with conventional lenders.
Banks have strict requirements, and just one small blemish could result in a loan being declined. In those situations, a private lender can swoop in quickly to help save the transaction and get you paid.
What if I am not a broker?
A mortgage banker, wholesale rep, or real estate agent can get compensated for providing referrals—even if they primarily work with conventional lenders. When a client is rejected by a conventional bank or if financing falls through, you can refer them to a hard money lender to help them save their deposit or their property.
Not only does this give you the ability to provide excellent service to your clients, but it also allows you to generate referral income. Private lenders with certain licenses can pay referral sources directly with or without a broker license.
What can you expect from a partnership with a hard money lender?
Hard money lenders are used to acting fast, so you can expect quick responses and same-day pricing—often within an hour or two.
You can also expect to get discounts for multiple transactions, which is a compelling incentive for providing multiple referrals. Private lenders also want to maintain strong relationships with brokers and real estate agents who provide referrals, so broker fees are included in the loan offer to protect the referral source and ensure they are paid.
What are the benefits to the borrower?
Ultimately, what really matters is helping your clients close deals. With hard money, they can close a transaction that otherwise might not have closed.
What paperwork is needed to qualify for a loan?
Hard money lenders require at least a single bank statement, entity documents, and escrow documents. Other documents may be required depending on the borrower or the transaction. Private lenders are flexible with items and can often fund scenarios with just the bare minimum escrow requirements.
How does the referral process work?
The process varies depending on the lender and their licensing. Talk to your lender to see if you can broker a scenario or refer a scenario. When you refer your client to a private lender, you can be selective with how hands-on you want to be with the scenario. In cases where a transaction needs to close quickly, a loan offer can be delivered within an hour.
How can working with a hard money lender help retain or gain new clients?
Having a relationship with a hard money lender gives brokers and real estate agents another product they can market. This opens the door to new types of transactions, clients, and revenue streams that may otherwise not be financeable through conventional lending solutions.
This is a great way to diversify and help your clients grow while also growing your own business.
What are the next steps?
If you are a broker or real estate agent interested in building a relationship with Socotra Capital, complete our broker approval form to take the next step. Socotra Capital has both Bureau of Real Estate (BRE) and California Finance Lender (CFL) licenses, allowing us to be flexible when working with mortgage brokers and referral sources.
Download a PDF version of this guide by filling out the form.

